Brand Strategy

At the simplest level, your brand should tell a cohesive story that invokes the desired response from your target audience. We work with you through the process of identifying key aspects of your brand such as the positioning, essence, values and tone, ultimately crafting the story you tell to set you up for continued success.

Our brand strategy sessions help you understand where you are in the market, where you want to be, who your competitors are and where they sit, helping you identify opportunities for growth, paths to future success and what you need to do to get there.

We believe that the way to create compelling brand strategies and stories is to focus on the 3 C’s: Consistency, Clarity and Character. These need to be reflected across all your touchpoints, let Sphere build your infrastructure through:

• A Marketing Plan, to keep you consistent
• Brand Guidelines, to keep your offering clear
• Style Guidelines, to give your brand some character
• Audience Profiling & Landscape Studies

And if you already have the infrastructure, Sphere can support you with:

• Internal creative mentoring of your team
• Ongoing advice and strategy for business, brand and marketing functions
• 3^rd party reviews and management
• Creative concepting, for when your team needs a new direction.
• Roll-out support, for when your team is overloaded