New BIA Melbourne Boat Show Campaign

We’ve just launched our new campaign for the 2014 BIA Melbourne Boat Show, starring Warwick Capper and Brynne Edelsten! The ads, which feature the tagline ‘B-grade celebrities. A-grade deals’, playfully leverage the stars’ larger than life personalities to push the amazing deals on offer at this year’s boat show.
We’d like to thank our ‘B-grade celebrities’ Brynne and Warwick for being such great fun to work with. They’re definitely A-grade people in our book!


For more information, find out what AdNews had to say about the campaign:
http://www.adnews.com.au/adnews/so-wrong-it-s-right-b-graders-spruik-melbourne-boat-show

Write a comment