Blog


Brand Rejuvenation – What It Is, What It Isn’t & How to Do It Right

  Over time, brands can start to feel a little tired and lacklustre. While you’re focusing on day-to-day business operations, your company’s image can start to fall into the past – often so slowly that you don’t even notice it’s happening. Take phone manufacturer, Nokia, for example. Making solid, sturdy little handsets worked for years for Nokia but in 2011, […]

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Is it time to hit refresh?

Things are constantly changing. Just look at some of the big movies coming out soon: Star Wars, The Lion King, Aladdin… Okay, well some things change. And it’s important that your brand keeps up with the times with an occasional brand refresh. Think of a brand refresh as being a little bit like renovating your home. It can keep your brand […]

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How to survive budget-setting season

With the new financial year on the horizon, many start-ups and small businesses around Australia are turning their attention to setting their budgets. The budget is often the white elephant in the room during the early stages of marketing comms planning. However, it’s important that candid discussions are had around it upfront to ensure objectives can be met.   In general, […]

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The Media Tally Room

When the theatrics of the political race takes centre stage, the stage can get a real shake-up. Florea Nuthall checks out the other winners and losers of the 2016 election event.   For advertisers and the media, elections (the Federal ones, at least) are a bit of a crazy time. Even if there’s no talk of industry reform on the […]

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Political Campaign Cans and Can’ts

Mud-proof gear on everybody, the 2016 Federal Election ads have begun. But is election advertising really the free-for-all it appears to be?   If you’ve been hiding under a rock for the past few months, you might want to go back for a few more weeks: because the Federal Election date has been set for July 2nd. The usually sleepy […]

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Jingles all the way

Why the worst song in the world might still be a great ad.   There are few words in the catalogue of marketing jargon that revile people more than ‘jingle’. Even before it was associated with advertising, the word had less-than-positive connotations when it was first coined to describe the random (not necessarily musical) clinking sound made by metallic objects. […]

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