Blog


Will 2016 be the year of agency consolidation for brands?

-By Kyle Czech   Just before Christmas, British-owned media giant WPP announced a ‘win-win’ merger with Australian communications giant, STW Group. Having worked for big companies including WPP (and the Dentsu Aegis Network), there is no denying that both companies are powerhouses in their own right and represent some of the biggest global brands. Owning a large share of agencies […]

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Why small agencies rock

In agency-land, the Davids are walking all over the Goliaths of late. Here’s your animated guide to why small agencies like Sphere are kind of a big deal. 1. Low overheads mean lower costs for you. 2. We don’t have hundreds of accounts, so you’re a big part of our business. We’re all in this together, guys. 3. We’re agile… 4. […]

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Advertising in 2030

-By Luke Davidson   I started in advertising 15 long years ago. In that time, much has changed. Way back in 2000 the agency I was working at only had one computer connected to the Internet and you had to book in advance to use it! It’s amazing how much some things have changed. It has me wondering what life […]

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Who Killed Flash?

-By John Yanny If you are reading this, it means that Flash is dead. Well, dying. On Tuesday, Google Chrome essentially closed the curtain on the Adobe platform that has driven such a huge proportion of online ads, videos and games since 1997. The world’s most-used browser will now auto-pause all Flash Adwords banners, so if you want to see […]

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