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CREATIVITY

CREATIVITY – cre·a·tiv·i·ty krēāˈtivitē Noun: The use of the imagination or original ideas, esp. in the production of an artistic work, or the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value. “New” may refer to the individual creator or the society or domain within which novelty occurs. “Valuable”, similarly, may be defined […]

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The best job in the world!

I recently read an article someone shared with me called “The best job in the world”, which actually manages to describe, in exact detail, the ever varying role of an Advertising Agency Client Service person, AKA ‘a Suit’. Having been a ‘Suit’ for nearly 8 years myself, I couldn’t agree more with the article when it states that it is […]

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Melbourne Spring Fashion Week

By Liz Mung. Melbourne Spring fashion week has just wrapped up this week and we got the chance to go view one of the final designer runway show of the series. With the likes of some well known local Australian talent – Alice McCall, ALPHA60, Bul, DRESS UP, Gorman, KUWAII, Megan Park, Obus and We Are Handsome. Held at Melbourne […]

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Reflect life by having one

– By Tim Harding I know itʼs a crazy concept but I like it. The best advertising is based on human insights and experience, this is by know means new idea, but it does raise some interesting questions about the way agencies and in particular creative work. It seems to me that while we all work in an environment that continually pushes […]

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Welcome back Virginia!

Sphere is delighted to announce that Virginia Scully is back from maternity leave. Virginia is a former OMD Media Director and will be in charge of high-end media strategy for all our clients, as well as working on a number exciting new initiatives. Welcome back Virginia!

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That’s how we roll!

Sphere recently took to the greens of the St Kilda Lawn Bowling Club to show off our bowling skills and soak up the last bit of sunshine before winter.  The fantastic agency party was our prize for winning the Media Hero AFL footy tipping competition. As the day progressed, it quickly became obvious we know a lot more about AFL […]

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