CREATIVITY – cre·a·tiv·i·ty krēāˈtivitē Noun: The use of the imagination or original ideas, esp. in the production of an artistic work, or the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value. “New” may refer to the individual creator or the society or domain within which novelty occurs. “Valuable”, similarly, may be defined […]

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Reflect life by having one

– By Tim Harding I know itʼs a crazy concept but I like it. The best advertising is based on human insights and experience, this is by know means new idea, but it does raise some interesting questions about the way agencies and in particular creative work. It seems to me that while we all work in an environment that continually pushes […]

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