The Sphere Agency, a full service strategic and creative agency with offices in Melbourne’s Richmond, has today announced a number of significant new business wins. In a competitive pitch, Sphere has picked up the Bosch DIY power tools account, while also securing Genesis Fitness Clubs as a client.
In the case of Bosch, Sphere has secured the work to market their DIY ‘Green’ range of power tools, set to take in TV, print, digital and more across Australia and New Zealand. Formerly with DDB in Melbourne, Sphere won the account pitted against a number of other agencies.
Jessica Deuscher, Marketing Communications Manager for the Bosch power tools division, said, “The Sphere Agency’s full service offering was a real benefit to Bosch in meeting our objectives. The agency impressed us with their research into our industry and target audience, and their understanding of the Bosch brand. They then delivered a campaign and media buy that was precisely what we were looking for.”
“We’re really excited about our upcoming TV and press executions which will express exactly where we want Bosch to be within the competitive Australian power tool market,” she added.
Darren Fishman, Sphere Creative Director, added: “We based the campaign all around what drives the DIYer and came up with something that we think really appeals to those guys out there striving for satisfaction in their backyards and sheds each weekend. With Bosch being a premium brand, it was all about being able to push your DIY ability to the limit with Bosch – and we’re super keen to get the campaign into production and out to the audience.”
Meanwhile, The Sphere Agency is also set to look after strategy, creative and media for the Genesis chain of around 50 gyms across Australia. Sphere picked up the business based on some sound business insights and the presentation of a campaign that many at Genesis have labelled as the “best ever” for their business, and indeed the category.
“We’re really looking forward to rolling out the campaign that Sphere has developed for us,” said Genesis Sales & Marketing Manager, Peter Crawford. “Sphere took a comprehensively deep look at the business and the category and uncovered a uniqueness to our brand. From there the creative they presented has everyone, from head office to all our franchisees, tremendously excited to get started with it all.”
Michael Abdul, Managing Director of The Sphere Agency, said, “We have a great deal of experience dealing with franchise and retail businesses, and the special demands these types of organisations have on an agency. In this instance we developed strategy and creative that’s suitable both at a national level and also for the all-important local area marketing that each franchisee themselves will be requiring.”
“We really tapped into the psyche of why people go to the gym and their individual motivation with this campaign,” said Sphere’s Creative Director, Darren Fishman. “We think this will lend the campaign a more personal feel, which fits perfectly with our insights into the nature of gyms and of the Genesis brand in particular.”Write a comment