Marketing
What Commonwealth Bank's Advertising Evolution Says About Long-Term Brand Trust
How Commonwealth Bank's advertising evolution shows the role of brand strategy in building long-term trust.
News And Insights
Perspectives on branding, marketing, and business from the Sphere team.
Latest Articles & Insights
Marketing
Brand Leadership: What It Is, Why It Matters, and How to Build It
Brand leadership goes beyond market share. Discover how Australia's strongest brands earn authority, trust, and cultural relevance — and how yours can too.
Media
Crisis Communications: How to Protect Your Brand When It Matters Most
A crisis can strike any brand at any time. Learn how to prepare a crisis communications plan that protects your reputation.
Marketing
Brand Repositioning: When, Why, and How to Evolve Your Brand
Repositioning isn't rebranding. Discover when to reposition, the strategic framework behind it, and real case studies.
Advertising
Promotional Campaign Ideas for Australian Brands
From retail activations to digital competitions, here are promotional campaign ideas that drive real results.
Creative
Page by Page: How To Tell Your Brand's Story
Every brand has a story worth telling. Learn how to craft a compelling narrative that resonates with your audience.
Marketing
The Power of Micro-Moments in Marketing
Discover how capturing micro-moments can transform your marketing strategy and drive meaningful engagement.
General
Five Things to Consider When Pivoting Your Business
Pivoting doesn't mean starting over. Here are five key considerations for a successful business pivot.
General
ISO, EPA, ABCDEFG… Decoding Sustainability Double-Speak
Navigating the maze of sustainability certifications and what they actually mean for your brand.
Creative
Fools Gold
Not everything that glitters is gold — and not every trend is worth following. A lesson in brand authenticity.
General
International Women's Day 2024
A reflection on career, community, and collaboration from the women of Sphere.