ABOUT US

Michael started The Sphere Agency in 1998. His experience now spans over 20 years, specialising in strategy, positioning, and big creative ideas that build brands. From unique collaborations with musicians like The Black Eyed Peas to PR stunts that made the news, his goal has always been to deliver memorable and highly creative big ideas that deliver consistency, clarity, and character. 

Michael considers the highlight of his career to be co-writing and producing the song “Hearts on Fire” for Nando’s charity United Against Malaria. The song went on to become the official cause anthem of The African Cup of Nations where it was performed to an estimated worldwide audience of over one billion people. 

His client experience includes Tealive, Rolld, Interflora, Bosch, KFC, Nandos, Chatime, Melbourne Business School, Noromall Cambodia, and Adriatic Furniture to name a few. Michael is currently: 

• Founder and Executive Creative Director of Sphere  
• Founder of Melbourne Coffee Co 
• Founder of The Jerk International 

Jacinta Chapman brings more than 15 years of experience to her role, having worked within government, corporate, in-house and agency environments as a brand reputation, communication, marketing and PR professional. A crucial member of the team, Jacinta excels at building strong internal and external relationships, fostering an ideal working environment.  

An effective leader and manager, she is able to develop and implement communication and marketing strategies that successfully build the organisational reputation and brand, whether it be through internal and external campaigns, education or stakeholder engagement. 

Jacinta previously worked with Sphere when she was client-side at Nando’s over a decade ago and credits that period for providing her with many career highlights. She looks forward to creating many more in the years ahead as our Managing Partner.

Luke Davidson is a cyclist best known for winning a gold medal at the Commonwealth Games. Unfortunately, this bio is about a different Luke Davidson. This Luke Davidson has over 20 years’ experience working in the advertising industry, where he has created campaigns for some of the world’s biggest brands, including BMW, Nando’s, Interflora and Cadbury. He’s also worked on a few of the world’s smallest brands (but keeps surprisingly quiet about them).

Lara has more than fifteen years of industry experience, having graduated from Swinburne University in 2002, with a Bachelor of Design (Honours) in Graphic Design. Over the course of her career, she has designed just about anything and everything from print advertisements, websites, and catalogues to brochures, corporate identities and more. She can often be found working back late in the office singing along to Abba.

When Liz was younger she wanted to be a Spice Girl but was left heartbroken when Geri quit the group, so graphic design became her passion instead. After graduating from Visual Communications at UniSA, she gained experience working in London as a freelance designer before honing her craft further in Adelaide and now Melbourne. With curiosity, flair and meticulous attention to detail, Liz can deliver the creative solutions you dream of. (So long as you tell her what you want, what you really, really want.)

Your go-to gal for all things PR, operations, and new business, Demi is a team player who is passionate about empowering, coaching and elevating those around her. She has extensive experience in PR, operational management, and event coordination across an array of industries but agency life is where her heart lies. Demi lives and breathes PR – always working hard but still finding time for a laugh or two along the way. Her strong work ethic is complemented by her belief that to any problem (or PR crisis) there is a solution! 

Alia loves order – or more to the point, she loves creating order out of chaos. If she was a superhero, her superpower would be her organisational skills – which would make for a terribly boring movie (but does make her a vital part of Sphere!). Along with those exceptional skills, Alia is a true team player who can adapt quickly to any challenge thrown at her – which is exactly what you’d expect of a superhero, come to think of it.

Tia studied Media and Communications at Swinburne where she discovered a love for campaign planning and seeing ideas come to life. She’s a beacon of calm as she goes about finding innovative solutions to client problems (perhaps a reflection that two of her hobbies are puzzles and yoga). A total professional, Tia has built a reputation for climbing the corporate ladder when those around her go missing in mysterious circumstances.

Harry won over the Sphere team long before his official hiring, having served us great coffee at our local cafe. Upon learning his coffee expertise is matched with a passion for marketing and a Bachelor of Arts in Communication and Media from Melbourne University, we knew he would be the perfect fit. Since joining the team, Harry has consistently impressed with his drive, attention to detail, and creative insights. It should be no surprise – he is a born marketer. In primary school, he maintained a thriving commercial market for Coca-Cola-flavoured Mentos (operating at a 200% profit) before being shut down by an unimpressed principal.