Advertising through the ages – Big M

Big M is a classic Victorian brand, founded in Melbourne in the late 1970s. It was launched by the newly formed Victorian Dairy Industry Authority (VDIA) – a very rare occasion where a government department launched a consumer product. Let’s see how their initial ads compare to more recent efforts.

1970s
https://www.youtube.com/watch?v=MOHuyy-lubk
1980s
https://www.youtube.com/watch?v=4sUHrS-5hVA
https://www.youtube.com/watch?v=py4lWm4jbUY
1990s

2010

2015

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