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IMAGINE YOUR BRAND NOT JUST SURVIVING, BUT THRIVING

  • With over 25 years of expertise in crafting and revitalising brands with precision and creativity, we can ignite your brand’s growth.
  • From logo redesigns and style guides to full brand strategies, Sphere can support where you need.
  • We create and reinvigorate brands that will resonate, drive recognition, and foster loyalty.
  • In a rapidly evolving market, there has never been a better time to ensure your brand strategy is robust and future-proof.

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  1. This is an orderded list and revitalising This is bold text and creativity, we can ignite your brand’s growth.
  2. From logo redesigns and style This is italic text, Sphere can support where you need.
  3. We create and reinvigorate brands that will resonate, drive recognition, this is strikethrough text .
  4. In a rapidly evolving market, there has never been a better time to ensure your brand strategy is robust and future-proof.

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READY TO THRIVE? (TEST ALL FIELDS)

Simply fill in your details below and one of our brand strategists will reach out within 48 hours to explore how we can help you achieve remarkable results.

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IMAGINE YOUR BRAND NOT JUST SURVIVING, BUT THRIVING/ For the best developer experience, we created some extra functions/

YOUR BRAND’S STORY IS JUST BEGINNING

For over 25 years, Sphere has been a driving force in brand and marketing innovation, partnering with businesses to create, revitalise, and elevate their brands to new heights. We pride ourselves on our collaborative approach, working hand-in-hand with your marketing team to amplify your brand’s unique voice and vision.

Our track record speaks for itself, with standout results across diverse categories for renowned brands like Nando’s, Chatime, Roll’d, and Adriatic. For example, our “Love The Journey” brand platform for Roll’d cemented them as the leader in Vietnamese street food. Featuring vibrant visuals and an authentic message that resonated with their target audience, the campaign ran across a wide range of digital and real-world media, and drove a double-digit increase in sales.

In today’s challenging market, your brand needs to be more than just a nice name and logo. It needs to tell a compelling story that connects with consumers on a deeper level. Whether you’re launching a new brand or revitalising an existing one, we can help you make an impact.

  • With over 25 years of expertise in crafting and revitalising brands with precision and creativity, we can ignite your brand’s growth.
  • From logo redesigns and style guides to full brand strategies, Sphere can support where you need.
  • We create and reinvigorate brands that will resonate, drive recognition, and foster loyalty.
  • In a rapidly evolving market, there has never been a better time to ensure your brand strategy is robust and future-proof.
  1. This is an orderded list and revitalising This is bold text and creativity, we can ignite your brand’s growth.
  2. From logo redesigns and style This is italic text, Sphere can support where you need.
  3. We create and reinvigorate brands that will resonate, drive recognition, this is strikethrough text .
  4. In a rapidly evolving market, there has never been a better time to ensure your brand strategy is robust and future-proof.

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READY TO THRIVE? LET’S CONNECT

KEY SERVICES

In today’s challenging market, your brand needs to be more than just a nice name and logo. It needs to tell a compelling story that connects with consumers on a deeper level. Whether you’re launching a new brand or revitalising an existing one, we can help you make an impact.

  • With over 25 years of expertise in crafting and revitalising brands with precision and creativity, we can ignite your brand’s growth.
  • From logo redesigns and style guides to full brand strategies, Sphere can support where you need.
  • We create and reinvigorate brands that will resonate, drive recognition, and foster loyalty.
  • In a rapidly evolving market, there has never been a better time to ensure your brand strategy is robust and future-proof.
  1. This is an orderded list and revitalising This is bold text and creativity, we can ignite your brand’s growth.
  2. From logo redesigns and style This is italic text, Sphere can support where you need.
  3. We create and reinvigorate brands that will resonate, drive recognition, this is strikethrough text .
  4. In a rapidly evolving market, there has never been a better time to ensure your brand strategy is robust and future-proof.

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BRAND STRATEGY

Your brand should tell a cohesive story that resonates with your audience. We work with you to identify key brand aspects and craft a compelling narrative for continued success. Our aim is to build brand strategies that communicate your brand's unique message with clarity, consistency, and character.

BRAND REPOSITIONING

The world is changing faster than ever and sometimes brands need to change too or risk being left behind. We specialise in helping brands reinvent and reposition themselves to stay relevant and regain any lost momentum. When repositioning brands, we always make sure to respect and preserve the essence of what made the brand so special in the first place while giving it the lift it needs to be successful once more.

BRAND CREATION

We work with you to uncover your brand’s core essence, identifying key intangibles like positioning, values, and tone. This foundation then informs everything that follows, from naming and logo design to the development of a comprehensive style guide. We ensure each element is carefully crafted to differentiate the brand, resonate with your audience, and ultimately build lasting brand equity.

BRAND REVITALISATION

Over time, brands can lose their shine. We help businesses retool and refresh their brands, allowing them to build on past successes and lay the foundation for future victories. The brand revitalisation process offers organisations an opportunity to holistically reassess the business, often resulting in a renewed focus and clarity that goes far beyond just the messaging.

BRAND MANAGEMENT AND ROLLOUT

Whether it’s after a revitalisation or as a proactive measure to stay top of mind, brand management ensures that your brand stays as effective as ever. We’ll collaborate with you to capture your vision and then deliver your message far and wide with our full suite of multi-channel campaign rollout services, including copywriting, graphic design, art direction, and campaign development.

BRAND AMPLIFICATION

We love crafting engaging brand platforms, campaigns, and content that stands out from the crowd. Our passion is for big ideas that are disruptive, thought-provoking, and unexpected, ensuring maximum impact. We believe in the power of creativity to achieve brand objectives and connect with audiences on a deeper level, leaving a lasting impression.
READY TO THRIVE? LET’S CONNECT

BRANDS WE’VE HELPED THRIVE:

THE SPHERE EFFECT

Mind if we boast a little? These success stories show how our collaborative approach to brand development has propelled clients to new heights.

  • CHATIME

    • SALES SURGED 17% NATIONWIDE
    • FRANCHISE LEADS JUMPED UP A STAGGERING 210%
    • CHATIME OPENED 40 NEW STORES IN TWO YEARS, MAKING THEM ONE OF AUSTRALIA’S FASTEST GROWING FRANCHISES
    • FOLLOWING THE CAMPAIGN’S SUCCESS, WE WERE APPOINTED TO REPOSITION CHATIME WORLDWIDE

    When Chatime came to us, the brand was at a crossroads. They had enjoyed initial success predominately targeting international students, but had failed to reach a broader Australian audience and this was now beginning to limit their growth.

    To revitalise the brand, we worked with Chatime to examine everything from the menu (eventually redesigning it and simplifying the offering) to building their franchise funnel. Next, we devised a colourful brand platform that celebrated the exciting and exotic nature of the drinks and importantly, repositioned the product as an iced tea.

  • ADRIATIC

    • INCREASED ANNUAL SALES FROM $15M TO AN EXPECTED $32M IN 2023
    • BUILT A NEW, USER-FRIENDLY WEBSITE WITH E-COMMERCE CAPABILITIES
    • GREW ADRIATIC’S SOCIAL AND SUBSCRIBER AUDIENCES

    Sphere and Adriatic go back a long way, with Sphere creating Adriatic’s positioning of “Exclusive, yes. Expensive, no.” way back in 2008. In 2019, the positioning was just as relevant as ever, but the brand was in need of a refresh to cut through in a market suffering from serious sales fatigue.
    We oversaw a complete brand refresh across all online and offline touchpoints, updating everything from the colours to the fonts to create a more current, elegant look.

  • ROLL’D

    • ROLL’D ENJOYED A DOUBLE-DIGIT SALES INCREASE THROUGHOUT THE CAMPAIGN PERIOD
    • WE REACHED OVER 11.6 MILLION PEOPLE, PROVIDING 46% ADDITIONAL VALUE ON THE MEDIA INVESTMENT
    • WE WENT ON TO PARTNER WITH ROLL’D ON NUMEROUS CAMPAIGNS, INCLUDING THE “SUMMER SOLDIERS” INITIATIVE, WHICH FUELLED A 28% SALES INCREASE

    Vietnamese street food brand, Roll’d, was looking to reposition the brand to better reflect its values and stand out from the increasing number of copycat Vietnamese food chains.
    We created the new positioning, ‘Love the journey’, designed to send consumers on an exploration of Vietnamese flavours and culture. The visuals speak to the journey involved in creating the food, from its Vietnamese heritage to the fresh ingredients that make up the meals.

READY TO THRIVE? LET’S CONNECT