ABOUT US

Michael started The Sphere Agency in 1998. His experience now spans over 20 years, specialising in strategy, positioning, and big creative ideas that build brands. From unique collaborations with musicians like The Black Eyed Peas to PR stunts that made the news, his goal has always been to deliver memorable and highly creative big ideas that deliver consistency, clarity, and character. 

Michael considers the highlight of his career to be co-writing and producing the song “Hearts on Fire” for Nando’s charity United Against Malaria. The song went on to become the official cause anthem of The African Cup of Nations where it was performed to an estimated worldwide audience of over one billion people. 

His client experience includes Tealive, Rolld, Interflora, Bosch, KFC, Nandos, Chatime, Melbourne Business School, Noromall Cambodia, and Adriatic Furniture to name a few. Michael is currently: 

• Founder and Executive Creative Director of Sphere  
• Founder of Melbourne Coffee Co 
• Founder of The Jerk International 

A powerhouse of strategy, content, media and production. Tamsyn brings over a decade of experience across agency and client-side leadership. She thrives on collaboration, loves building momentum, and brings clarity to even the most complex briefs.

Lara brings ideas to the edge. She blends high-end creative instincts with deep commercial awareness. From campaign visuals to brand systems, Lara balances boldness with what actually works, and always makes it look effortless.

Luke Davidson is a cyclist best known for winning a gold medal at the Commonwealth Games. Unfortunately, this bio is about a different Luke Davidson. This Luke Davidson has over 20 years’ experience working in the advertising industry, where he has created campaigns for some of the world’s biggest brands, including BMW, Nando’s, Interflora and Cadbury. He’s also worked on a few of the world’s smallest brands (but keeps surprisingly quiet about them).

Veronica is Sphere’s visual engine. Meticulous, brilliant, and consistent across every touchpoint. She’s the one who keeps the brand sharp and the output beautiful, from rollout to refinement.

Ella keeps everything moving. With a background in media and a mind for detail, she’s the go-to
for project wrangling, content edits, and making sure nothing slips through the cracks. Thorough, reliable, and on it.

Your go-to gal for all things PR, operations, and new business, Demi is a team player who is passionate about empowering, coaching and elevating those around her. She has extensive experience in PR, operational management, and event coordination across an array of industries but agency life is where her heart lies. Demi lives and breathes PR – always working hard but still finding time for a laugh or two along the way. Her strong work ethic is complemented by her belief that to any problem (or PR crisis) there is a solution! 

Jess is a content all-rounder. From photography to video to performance reporting, she makes creative not just look good but work harder. Technical, strategic, and quietly excellent.