A lot happens in 28 years.
Started with a fax machine, no clients, and a $23,000 office lease while still living at home. Built one of Australia's longest-running independent agencies — through every industry shift the marketing world has ever seen.
Business First.
Creative Always.
Most agencies will tell you what they can do for you. We'll tell you what's working, what isn't, and what needs to change. We fix the business before we market it — because most of the time it's not a marketing problem. The business has just stopped working as one.
Brands built
People reached
Support streams
We don't work with everyone. And that's deliberate.
We work best with leaders ready to make real decisions and move fast. Four profiles describe almost every great Sphere engagement.
The Vested Business Owner or Founder
Big ambitions. Wants a genuine growth partner — not another vendor pitching deliverables.
The Marketing Leader in a Scaling Brand
Needs strategic horsepower and creative firepower without rebuilding the in-house team.
The International Brand Entering Australia or APAC
Needs a proven local partner with global thinking and the relationships to land fast.
The Business Ready for a Step Change
Needs a partner to help them think bigger and build a real growth plan — not just a campaign.
Our Values
Fast & Smart
We move quickly, think sharply, and deliver results that matter.
Dedicated
Your brand becomes our brand. We're committed to your success.
Community
We build lasting relationships with our clients and each other.
Forward Thinkers
We anticipate change and keep brands ahead of the curve.
The Crack Team Model
We’re a small team of senior marketing and branding experts
We bring big-agency thinking through a more tailored, hands-on approach. The senior people who win the work are the people who do the work. It’s the operating model that has defined Sphere from day one, and one of the reasons our clients stay with us for decades, not just campaigns.
Founder
Michael Abdel
Founder & Executive Creative Director
Founded Sphere in 1998. Led every major engagement since. Works directly on every client engagement — no handoffs, no proxies. 28 years of leading brands through every shift the market has thrown at them.
Think you're a unicorn?
Prove it.
We're always looking for rare and wonderful talent — people who think differently, care deeply, and want to do the best work of their career.
Get In Touch
