CREATIVITY


CREATIVITY – cre·a·tiv·i·ty krēāˈtivitē

Noun: The use of the imagination or original ideas, esp. in the production of an artistic work, or the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value.
“New” may refer to the individual creator or the society or domain within which novelty occurs. “Valuable”, similarly, may be defined in a variety of ways. – Wikipedia

But what does this all really mean?

How does one measure creativity?

Can it be quantitatively measured, and if so, do we all have the same, common understanding of what it krēāˈtivitē is?

How do you measure creativity?

Napoleon refurbished the interior of the Palais-Royal by flipping the curtains upside down, creating (what was then considered) a ‘revolutionary’ design, which Hedi Slimane then used as the identity for the house of Dior.

How do you measure creativity?

M. C. Escher, well known for his art which often featured impossible constructions and explorations of infinity, created a lithographic print which depicted his hand holding a reflective sphere.

The ‘bigger picture’ of his reflection, is shown in the small sphere he is holding.

How do you measure creativity?

In Omotesando, Tokyo, major fashion houses illuminated their store fronts with high-definition LED panels, allowing them to create whatever store-front window display they wanted.

UNI QLO decided to stand out and go the other direction, using much bigger, static LED panels to give their store-front a backdated, pixelated look.

How do you measure creativity?

I guess the point I’m trying to make is that creativity comes in different shapes, sizes, languages and densities. It seems to be that ‘spark’ which ignites a flow of ideas to generate an execution which then causes a positive emotional response.

But in order to foster creativity, do we think outside the box (like everyone else) or do we tight-rope-walk the barriers that confine our imagination, in order to create and innovate?