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Five things to consider when pivoting your business

Alia Borrett 24 May, 2024

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FIVE THINGS TO CONSIDER WHEN PIVOTING YOUR BUSINESS

There are many reasons why a business may need to pivot. Perhaps progress has stalled or gone backwards, only one of your features or services is gaining traction, or maybe the competition is simply too strong. Whatever the reason, here are a few key things to do before making the move.

Get to Know Your Landscape

Before you make any big moves, take the time to really understand the new market you’re stepping into. Research what customers want right now and check out what your competitors are up to. Having an in-depth understanding of your landscape will help you make smarter decisions.

Stay True to What Makes You Great

When you’re changing things up in your business, it’s important to stick to what you’re really good at and what you believe in. Make sure your new direction lines up with your strengths and where you want to go in the long run. This keeps everything on track.

Be Ready to Roll with Changes

Things might need to shift quickly as you pivot. Take a good look at how your business works and be ready to change things up. It could mean moving people around or trying out new tools to keep things running smooth and fast.

Tell Your Story, Loud and Clear

Let everyone know why you’re making these changes. Share the story of where you’re headed and why it matters. Being honest and clear about your new path builds trust and helps people get on board with your ideas.

Keep Your Team in the Loop

Your people are key to making a successful pivot. Keep them in the loop and get them involved. Building a supportive and creative team environment helps everyone adapt and thrive in the new direction you’re heading.

Looking to pivot your business? Sometimes an outside perspective can make all the difference. With over 25 years of industry experience guiding businesses through step changes, we can help make sure your next move is the right one. Ready to take the next step?

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