MAKE YOUR BRAND FAMOUS

Don’t let your brand get lost in the noise. Effective public relations can transform your brand’s visibility, credibility, and influence.
At Sphere, we have the expertise, relationships, and creativity to amplify your message, build brand awareness, and position your business as an industry leader.
Whether it’s immersive brand events, stunts that make the news or leading the way with thought leadership, we have the team in place to help put your brand in the spotlight.
We don’t just send out press releases; we craft compelling narratives, forge strategic partnerships, and secure high-impact media coverage that gets people talking.

READY TO THRIVE?

Simply fill in your details below and one of our brand strategists will reach out within 48 hours to explore how we can help you achieve remarkable results.

MAKE YOUR BRAND FAMOUS/

DON’T JUST MAKE NOISE. MAKE AN IMPACT

At Sphere, we immerse ourselves in your brand’s unique identity, challenges, and aspirations to develop bespoke strategies. Then, we go beyond traditional PR tactics to create comprehensive campaigns that resonate deeply with your audience.

For the past 25 years, we’ve proven ourselves experts at crafting big, creative PR-able ideas that capture attention, generate buzz, and align with your brand’s objectives. Our dynamic narratives captivate media, influencers, and customers alike.

To ensure our efforts translate to tangible success, we continuously track key metrics, analyse media impact, and refine our approach to maximise your ROI.

Our expertise spans diverse industries, with successful campaigns for notable brands, such as SPC, Australian Defence Apparel, Enphase Solar, and Nando’s.

READY TO STAND OUT? LET’S CONNECT

KEY SERVICES

THOUGHT LEADERSHIP

We can help you become a thought leader, making you part of the broader industry conversation. This helps build trust with your audience and demonstrates your industry expertise and credibility. This can include anything from LinkedIn thought pieces to providing commentary on topical industry news, events, and trends.

ACTIVATIONS AND EVENT MANAGEMENT

When your brand is ready to be in the spotlight, we have you covered. From product launches to conferences, we can manage your event from conception to completion, creating memorable experiences that generate buzz and leave a lasting impression on your audience.

MEDIA RELEASES AND PRESS OFFICE

We identify newsworthy angles, and craft compelling press releases and media pitches to secure valuable media coverage. Our comprehensive press office activation includes story mining, case study development, and managing press enquiries and media outreach. Plus, we can create an 'Always On' calendar of announcements, activations, and activities, to ensure your brand never misses an opportunity to shine.

CRISIS COMMUNICATIONS

The key to effective crisis communications is being proactive, responsive and using a 'one voice policy' where all communications reinforce the company's agreed stance on an issue. Our team of professionals work with you to identify and prepare to mitigate critical business risks. After all, it’s not a matter of if, but when a brand will face an issue or crisis.

INFLUENCER ENGAGEMENT

We can research and outreach to influencers that resonate with your brand to reach a wider audience, building brand awareness. We will engage influencers that are geographically and attitudinally aligned with your key audience to have the most impact for the set budget.

MEDIA TRAINING

Fronting the media or an audience can be daunting. We work with you to tell your brand story in a confident and authentic way, whether that’s in times of crisis, launching a new product, or selling the dream to your team. We can work with you to develop a media training handbook and provide individualised media coaching.

NEWSJACKING

We excel at newsjacking, a PR strategy where brands capitalise on trending news to gain visibility. Being agile and first to comment on these opportunities is essential to help your brand stand out. Our timely and insightful commentary helps reinforce your position as a thought leader.

MARKETING

Whether you're looking to launch a new brand, revitalise an existing one, or redefine your market positioning, our team is here to guide you with our comprehensive range of marketing, branding, and advertising services. We craft compelling brand stories, develop impactful visual identities, and execute multi-channel campaigns that deliver measurable results.

READY TO STAND OUT? LET’S CONNECT

BRANDS WE’VE HELPED THRIVE:

THE SPHERE EFFECT

Mind if we boast a little? These success stories show how our bold approach to PR has propelled clients to new heights.

SPC
- Successful Foodbank event: Achieved extensive media coverage across mainstream, local, and industry outlets, reinforcing SPC’s commitment to social responsibility.
- Capital raise: Strategically planned and executed the SPC Capital Raise, gaining coverage in mainstream media including The Sydney Morning Herald.
- CEO announcement: Garnered mainstream media coverage for the announcement of Neil Brimacombe as SPC’s new CEO, including a featured interview in the prestigious Australian Financial Review.
We’ve had a very fruitful relationship with SPC, helping them gain valuable PR on everything from their sustainability efforts to their food donations and Australian heritage. Throughout the partnership, we have demonstrated a strategic combination of media engagement, press office activation, newsjacking initiatives, and crisis communications.
ADA
- Land Forces Event: We managed and attended the event for ADA, achieving extensive coverage across major mainstream media, with an audience reach of over nine million.
- Canberra Hub Launch: Garnered extensive media coverage, including a full segment on WIN News and prominent placement in local and mainstream media.
- Bodd X ADA New Tech Launch: Significant media attention, with a feature article in a major newspaper highlighting the body scanning technology as a top Australian invention.
We’ve been proud to partner with ADA (Australian Defence Apparel), providing them with a complete range of PR support. Through our collaborative efforts, we have been able to achieve exceptional cut-through for the brand in mainstream media and interviews with major outlets including the ABC.
Nando’s
- Pranked the prank king: We pranked Sacha Baron Cohen at the Australian premiere of his film Bruno. The stunt generated over eight million dollars in global publicity, leading to a double-digit spike in sales that week.
- PR-able events: We created PR-able events like Nando’s Black Eyed Peas After Party, which became a massive event packed with Australia’s A-list celebrities.
- Topical ads: We ran topical ads, capitalising on stories that had the public’s attention. These ads would require a very fast turnaround but generated a fantastic bang for buck with the resulting PR.
We successfully grew Nando’s from a handful of stores to over 300 through a clever combination of agile PR strategies. In one 12-month period, we generated over $10 million in PR