To find the insights that are crucial to any successful campaign, thorough and reliable research is essential. We have the tools, knowledge and experience to effectively analyse your brand’s challenges and work towards a solution.
Our research methods include:
Sphere can draw essential insights on your current and future consumers, drawing on access to Roy Morgan, Nielson and Oztam survey data sets and years of experience analysing consumer attitudes and values.
We undertake extensive research on the lay of the land in your industry to inform the strategic direction of any upcoming campaigns.
We explore the strengths and weaknesses of your key competitors – from both a business and media perspective – to identify effective strategic directions.