The Sphere Agency specialises in PR and brand reputation, with our expertise demonstrated across countless successful campaigns for a diverse range of brands, including SPC Global, Australian Defence Apparel, Enphase Solar Energy and Nando’s.
Whether it’s creating media talkability, engaging with influencers, more traditional media relations or having your back when things go wrong, we have the PR team in place to help put your brand in the spotlight for the right reasons.
PR and Brand Reputation Strategy Development
We can develop a comprehensive PR campaign strategy that aligns your objectives and marketing strategy, working with you to identify key narratives and messaging.
These messages (encompassing corporate, internal, stakeholder and customer communications) will assist in telling your brand story and will be tied to your business’s USP and identity.
Press Office
Our comprehensive press office activation covers:
- Media relationship building
- Story mining (content development and earned media placement)
- Case study development
- Managing all press enquiries
- Media outreach (developing media lists, pitches, setting up interviews, etc.)
‘Always On’ Calendar
We can create an ‘Always On’ calendar of announcements, activations, and activity. This can tie into your marketing calendar to amplify existing key milestones with a PR approach. The storytelling schedule is flexible depending on key announcements and insights as they become available. We also look to tap into key calendar dates to issue relevant content (E.g. Valentine’s Day would be a key date for a flower brand). This allows us to look ahead and not miss an opportunity to keep your brand in the news on a regular basis.
Thought Leadership
We can help you become a thought leader, so you’re part of the broader industry conversation. This helps build trust with your audience and demonstrates your industry expertise and credibility. This can include anything from LinkedIn thought pieces to providing commentary on topical industry news, events, and trends.
Crisis Communications
We are experts in crisis communications – everything we do aims to protect your brand and reputation. Our recommendation is to be proactive in preparing materials for dissemination to key stakeholders. Messaging should be accurate, tailored to the specific audience, and should focus attention on the most important aspects. You can feel confident knowing our team has managed the reputations of some of the world’s most respected brands and organisations.
Influencer Engagement
We can research and outreach to influencers that resonate with your brand to reach a wider audience, building brand awareness. We will engage influencers that are geographically and attitudinally aligned with your key audience to have the most impact for the set budget.
Media Training
Fronting the media or an audience can be daunting. We work with you to tell your brand story in a confident and authentic way whether that’s in times of crisis, launching a new product or selling the dream to your team. We can work with you to develop a media training handbook and provide individualised media training (Coaching).
Newsjacking
We’ve made an artform of newsjacking. Being agile and first to comment on key opportunities is vital, and by delivering relevant and timely commentary we can help your brand stand out from competitors.
