It almost goes without saying that different brands are suited to different social platforms. At Sphere, we find the right platforms for your brand and help you utilise them to achieve your goals, ultimately delivering ROI for your business.
Our process
Step 1: let’s get social
We love this part. This is where we get to know you, your brand and its audience. Our goal is to get to know your brand as well as you do. We find the best way to do this is to gather up all the key stakeholders in the same room and chat (or meet over zoom in these, ahem, unprecedented times). It’s much more than just a simple chat though. We work through various exercises we’ve created and refined over the years to help us get to and understand the essence of your brand. We also ask a lot of questions. A lot.
Step 2: playing with pillars
If you’ve ever worked on social media without content pillars, you’ll know how difficult that process can be. You’re left trying to create content seemingly at random. It can be hit and miss as well as time-consuming. That’s why we create content pillars for all the brands we work with.
Ok, but what are content pillars?
Think of content pillars as the way we group social media content for your brand – ensuring that you’re sharing a variety of different posts with your audience. Today’s audiences are extremely savvy to marketing and advertising tactics. They don’t want to be sold to – especially not on social media. By creating content pillars we ensure your social accounts are delivering a variety of relevant posts, driving up engagement and reducing the risk of consumers choosing to unfollow your brand. All of which helps to build brand awareness, loyalty and advocacy.
[1] https://www.hootsuite.com/pages/digital-trends-2021
