We are…

– By Craig Hunter
Full Service
The Sphere Agency is a full-service integrated advertising agency. We have 20 staff across multiple disciplines, including: research, brand strategy, communication strategy, digital and creative execution, media planning and buying, and event activation.
Independent
We are a privately owned agency, rare in today’s world of network dominated advertising groups.
Our senior staff have large agency experience, yet have come to Sphere to escape the tyranny of the major networks, where you do the best job you can in the little time allowed.
At Sphere you get the best of both worlds – large agency knowledge and expertise with the care, attention and enthusiasm of a boutique.
Experienced and Credentialed
Established over 10 years ago, we’ve worked across many brands in many sectors. Perhaps most notably we worked with Nando’s Australia for over nine years, helping them build their brand from relative obscurity to the prominence it enjoys today.
Most recently we have produced campaigns for Adriatic (furniture) Interflora (gifting), Genesis (health and fitness), Scoopon (group buying), Melbourne Boat Shows (events), Melbourne Heart (soccer) and San Churro (food retail).
Partners
We trust in partnership – we believe we’re a nice bunch of professional people who are a pleasure to work with and we expect our clients to be too.
We are tenacious and resourceful, yet personable and unpretentious.
We are maverick in our approach, and everything we do, we do with a lot of heart. We will go the extra-mile to achieve success for you. We believe in doing what’s right, not what is expected or easy.
For our partnership to thrive, we must believe in your brand and its potential. We must have passion in the product. To this end we don’t work with alcohol, cigarettes or gaming brands. That’s not to say we are perfect, we simply aspire to leave a positive imprint on the world around us.
Integrated
True integration is delivered through the concentrated efficiency of research, strategy, media, digital, events and activation all under the one roof. This ensures harder working ideas don’t have to be such hard work for you.
Marketing in today’s world is more challenging and exciting than ever before. Our approach recognises this. Our multiple disciplines will come together with you early in the process to produce the right message.
Consumer Focused
Our communications approach focuses on engagement, not interruption. We build channels around the consumer to create more than awareness – we strive for a connection. If we want a purchase, awareness is never enough.
Relationships are not bought; they are earned and need continual nurturing. To be important in our customers’ lives we need to work hard to be relevant to them through multiple channels.
We make budgets go further to enable us to surround customers’ lives.
Utilising media, music, fashion, film, technology, social networking and events, we deepen consumer relationships, delivering the right message, at the right time and place.
To be effective in today’s marketplace you must be able to understand the motivations and triggers, purchase process, points of entry and influencers of your consumer.
Ideas First
We encourage ‘edge of chaos’ creativity – heritage has left a legacy process within ad agencies that is slow, linear, sequential, and does not allow collaborative thinking early in the process. You are then stuck with the end product.
We front end our tasks with senior, multi-disciplined people, collapse the linear process and produce and test ideas as we go. Great ideas do not come from processes.
Our philosophy: Everything you want. Nothing you’d expect
We deliver everything you want from a successful relationship. But we also take great care in making sure we bring something unique, original or unexpected to the relationship, ensuring we keep it fresh, fun and effective.
This approach has seen us enjoy steady growth over the last five years (despite the GFC), maintaining all our desired relationships. In the last 12 months we’ve continued to gain momentum with many new business wins, attracting experienced staff and clients (most recently TeleChoice) who share our vision of the future.
We are The Sphere Agency.

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