Noro Mall Brand Creation

NI DEV were building something Cambodia had never seen before, a multi-level retail, dining, entertainment and residential destination in the heart of Phnom Penh's most prestigious neighbourhood. The brief was simple and enormous. Build the brand from scratch. A name existed. Everything else needed to be created.

Sphere spent five days in Cambodia running the full Business Immersion process with the board and development team. The insight that came back was clear, this wasn't a mall to be explained. It was a destination to be experienced. And the experience was different on every level.

Wonderful on every level. Four words that captured the multi-level physical reality of the building, the multi-dimensional experience inside it, and the aspiration of the brand.

The launch campaign, 'Find it all at Noro Mall' gave consumers a simple reason to visit while proving the promise through everything they'd discover.

NI DEV CEO Nira Lim said publicly they had worked with leading companies from around the globe to ensure Noro Mall was world-leading, and that Sphere had delivered a brand platform worthy of a landmark development.

Before the mall opened its doors, Chip Mong Group, one of Cambodia's most powerful conglomerates, acquired the asset.

The brand work didn't just launch a mall. It helped sell one.