To launch a shopping centre unlike anything Cambodia had ever seen before, we created a brand platform that was just as unique.
NI DEV was looking to launch Noro Mall – a state-of-the-art shopping centre unlike anything Cambodia had seen before. This was to be the first mall where Cambodians could get all their daily shopping and life admin tasks done in the one location. With this in mind, the challenge was to create a brand platform that could help educate consumers on Noro Mall’s wide offering.
THE BIG IDEA
We created a launch campaign encouraging consumers to “Find it all at Noro Mall”. The campaign informed consumers of the many reasons to visit and did so in a memorable and fun way. Importantly, the campaign tied in beautifully with our “Wonderful on every level” brand platform for Noro Mall, providing proof of all the wonderful things you can find on every level of the centre.
It was a big idea and one that is flexible enough that it can run for multiple years across all channels. Importantly, the idea allowed us two visual ways in. We can run ads that are visually distinctive (a look Noro Mall could own) in conjunction with ads that show off imagery of the mall and retailers.
Speaking about the brand platform, Nira Lim, NI DEV CEO, said, “We worked with leading companies from around the globe to ensure Noro Mall isn’t just a world-class development, it’s world-leading. We believe we now have a brand platform worthy of such a landmark development.”
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