– By Tim Harding
I know itʼs a crazy concept but I like it.
The best advertising is based on human insights and experience, this is by know means new idea, but it does raise some interesting questions about the way agencies and in particular creative work. It seems to me that while we all work in an environment that continually pushes us to work harder, faster and longer it is important to take a few steps back, all the way out of the office and into the real world. Regular visits into this strange and unfamiliar place (where ʻtarget marketsʼ are called ʻpeopleʼ and ʻsingle minded propositionsʼ sound more like “meet you at the pub”) has the unique ability of exposing to new ideas, points of view and experiences. Which is hugely important because anyone who has had to sit at the table with a brief and a blank piece of paper knows that sometimes the best ideas come form the most unexpected places.
Which is all just a long winded (and slightly philosophical) way of saying that the Melbourne International Film Festival was back again and over the last couple of weeks Iʼve been to quite a few films, of which I wanted to share some of my favorites.
The Sessions A beautifully insightful interpretation of a amazing true story.
The House I Live In – An insight into Americas War on Drugs that has raged for over 40 years, cost one trillion dollars and turned America into the worlds biggest jailer.
Hara-Kari: Death Of A Samurai – One of the most visually beautiful films I have ever seen. Takashi Miike is the master of intertwining scenes of brutal violence with breathtaking visuals.
The Imposter – This one has to been seen to be believed… a true insight into the power of persuasion, or is it?