The Sphere Agency, a full service strategic and creative agency with offices in Melbourne’s Richmond, has today released its first TVC for new client Bosch Power Tools.
The TVC – directed by award winning director Tov Belling for The Pound – is part of a campaign to market Bosch’s DIY ‘Green’ range of power tools that is also set to take in print, digital and other executions across Australia and New Zealand.
Jessica Deuscher, Brand Manager (Green) for the Bosch power tools division, said, “We’re really excited about this campaign which features our first TVC produced locally for this division of Bosch. It’s a competitive market out there and we’re confident this campaign expresses everything we want Bosch to be to the passionate DIY-ers of Australia.”
Darren Fishman, Sphere Creative Director, added: “We based the campaign all around what drives the DIYer and came up with something that we think really appeals to those guys out there striving for satisfaction in their backyards and sheds each weekend. With Bosch being a premium brand, it was all about being able to push your DIY ability to the limit with Bosch.”
It’s great to be working with such a huge and respected multinational as Bosch, who have a global heritage dating back 125 years and 300,000 employees worldwide,” said Sphere Managing Director Michael Abdul. “Staying faithful to that heritage was something we constantly kept in mind when developing the campaign,” he added.