The world is constantly changing and sometimes brands need to change too or risk being left behind. We specialise in helping brands reinvent and reposition themselves to stay relevant and regain any lost momentum.
When repositioning brands, we always make sure to respect and preserve the essence of what made the brand so special in the first place while giving it the lift it needs to be successful once more.
Working closely with yourself and other stakeholders, we identify and document key elements such as your brand’s current position in the market, its values, SWOT (Strengths, Weakness, Opportunities, Threats), and your underlying philosophy, and use these to shape a new and more effective positioning.
In short, we aim to strengthen what’s working and remove anything that’s holding you back.
Once your new positioning is set, our expert creative team can get to work, bringing it to life across all consumer touchpoints – with the ultimate goal of building a more profitable, respected and loved brand.
View our brand repositioning case study, Chatime!
We repositioned Chatime as a more exciting iced tea and in the process helped Australians fall in love with bubble tea. Learn more.
