Chatime Global Rollout
Client: ChatimeIndustry: Food & BeverageServices: Brand Repositioning, Brand Strategy, Campaign RolloutYear: 2022
The Challenge
Chatime, a rapidly expanding global bubble tea franchise originating from Taiwan, needed a cohesive strategy for its international rollout to ensure consistent brand messaging and operational efficiency across diverse markets.
Our Approach
We played a pivotal role in Chatime's global expansion, developing and implementing a scalable marketing and operational framework that could be adapted for over 1,000 locations worldwide. The focus was on standardising brand experience while allowing for local market nuances.
The Solution
A comprehensive rebrand touching every consumer touchpoint — from store design and packaging to digital presence and campaign creative — all built on a scalable framework for international deployment.
The Results
- Successfully supported global rollout to over 1,000 locations
- Standardised brand experience across diverse international markets
- Significant increase in social media engagement
- Scalable framework adopted for ongoing expansion