Much like building a house, when building a brand, it’s vital you start from a solid foundation. It’s easy for businesses to jump the gun and immediately focus on key aspects like logos and names, however, we believe the best first step is a brand incubator workshop with all key stakeholders. This provides us with the information we need to get to the heart of your brand’s essence. In this session, we will work with you through the process of identifying important intangible aspects of your brand such as positioning, values and tone, ultimately setting you up for continued success.
Once we have captured the essence of your brand, we go to work creating branding that will communicate that message to your target audience. Done correctly, this will help differentiate your brand from its competitors and build brand equity through increased recognition, awareness and customer loyalty.
Many elements go into creating an effective brand. After we have conducted a brand incubator workshop, we’re perfectly placed to help you with all of the following.
Positioning
Positioning refers to how consumers perceive your brand and differentiate it from your competitors. We work with you to identify the unique position your brand can hold in the market – one that best capitalises on its strengths, values and underlying philosophy. We then create strategies to evoke these desired perceptions of the brand in consumers’ minds.
Naming
After reviewing the findings of the brand incubator workshop, our team will develop a number of potential names for your brand, approaching the task from multiple angles while keeping in mind the key business, brand and marketing objectives.
Logo and brand mark design
A logo and brand mark are the visual building blocks of your brand. Ideally, they should be striking, distinctive and able to capture the essence of your brand. Our team of designers has extensive experience creating impactful, relevant and dynamic visuals for brands in every industry. They will discuss your vision for the brand before brainstorming a range of possible solutions. We then shortlist the options down to 2-3 directions that we feel are the most appropriate. Once one of these directions has been approved, our team works to further refine the final design.
Style guide development
A style guide outlines the rules of applying your brand elements. We recommend creating a brand style guide to inform and dictate usage of the brand, so that consistency and integrity is maintained over time. This will help your brand create and publish effective, consistent collateral across all channels.
Brand collateral design
Let’s create something beautiful together. From business cards and letterheads to packaging and flyers, our team of creatives can ideate, write, design and publish powerfully persuasive collateral that reflects your brand in the best way possible.
