Much like building a house, when building a brand, it’s vital you start from a solid foundation. It’s easy for businesses to jump the gun and immediately focus on key aspects like logos and names, however, we believe the best first step is a brand incubator workshop with all key stakeholders. This provides us with the information we need to get to the heart of your brand’s essence. In this session, we will work with you through the process of identifying important intangible aspects of your brand such as positioning, values and tone, ultimately setting you up for continued success.
Once we have captured the essence of your brand, we go to work creating branding that will communicate that message to your target audience. Done correctly, this will help differentiate your brand from its competitors and build brand equity through increased recognition, awareness and customer loyalty.
Many elements go into creating an effective brand. After we have conducted a brand incubator workshop, we’re perfectly placed to help you with all of the following.