We helped introduce Australia to Portuguese chicken, taking Nando’s from a handful of stores to over 300 and now we’re planning to the same for Jamaican Jerk Chicken by launching The Jerk.
People around the world are only now discovering the joy of jerk – a style of cooking native to Jamaica, in which the meat is marinated in a special spice mixture, creating a real flavour explosion. The Jerk will make this exotic taste sensation a viable weekly dining option for Australians for the first time.
DELIVERING THE IRIE EXPERIENCE
A word of Jamaican origin, irie is used to describe something that’s excellent or pleasing and encompasses the cool ‘vibe’ that is inherently associated with the Caribbean. With The Jerk, we want to offer people an escape from the stresses of daily life – a place where they can feel “everything is irie”.
GREAT FOOD | GREAT MUSIC | FEEL GOOD ATMOSPHERE = IRIE