In 2003, Adriatic Furniture had a perception problem. The brand was seen as expensive traditional Italian furniture. The reality, modern, contemporary, great value. Four words fixed it. Exclusive, yes. Expensive, no. The line has been running for over 23 years. It still runs today.

Sphere worked with Adriatic for 13 years building the business. When the relationship paused, sales declined to $18 million. When Sphere came back in 2019, Lenny Catalano said publicly there was no one better placed, they were the people who created the positioning in the first place.

This time Sphere did more than refresh the creative. They introduced Kepler Analytics — giving the business real-time, store-by-store visibility for the first time. Media spend attributed to in-store conversion. Sales staff held accountable to measurable metrics. Weekly tactical optimisation based on live data.

In 2019 it cost over $250 to convert a $2,500 transaction. By 2023 it cost $120 to convert a $2,800 transaction. Cost of conversion down 52%. Transaction value up 12%. Sales doubled, from $18 million to $36 million in four years.