Creative . Media . Digital

Brand Innovation & Strategy

Our services cover both the strategic and creative aspects of brand development. Effective branding captures the essence of a product or service and communicates a message about the company. It helps differentiate the brand from its competitors and builds brand equity through increased recognition, awareness and customer loyalty.

A leading Melbourne branding agency, we’ve helped internationally recognised companies refine their voice and approach, helping them grow their market share and capture new customers. Our brand strategists will work with you through the process of identifying important intangible aspects of branding such as positioning, essence, values and tone. These aspects underpin design of the visual components of an engaging brand such as the logo, brand mark, typeface, colour palette and visual identity.

In short, your brand should tell a story and invoke the desired response from a clearly identified audience. Whether for a new business or as part of a brand repositioning, we want to help you build that story.

Speak to the brand strategists at our Melbourne office today to find out more.

Our brand strategy services include:


Brand strategy and positioning

Know where you’re coming from. Our brand strategy sessions help you understand where you are, where you want to be, who your competitors are and where you sit in the market, helping you identify opportunities for growth, paths to future success and what you need to do to get there.

Corporate identity generation

Who are you speaking to? How do you cut through the noise? How do you make yourself the most important brand in their life? Corporate identity generation is the process of answering all of these questions, helping you make your brand all the more appealing to your customers.

Logo and brand mark design

A striking colour scheme, a memorable logo – these are the visual building blocks of an arresting, effective and profitable brand. Our team of designers has extensive experience creating impactful, relevant and dynamic visuals for brands in every industry. They’d love to discuss your vision.


Visual identity design

Speak in one loud, clear voice. Visual identity starts with a logo, but it goes much further. We help brands develop a consistent and engaging design language across all print and digital channels, encompassing everything from colour palette to website design and more.

Brand collateral design

Create something beautiful. From slide decks to business cards, splash images, packaging and literature, our team of creatives and strategists can help you ideate, write, design and publish powerfully persuasive collateral that you can use to drive engagement and sales.

Style guide development

Capture what’s unique to your brand and create a recipe for success. Our brand strategists and designers can help you build an accessible, comprehensive tone and visual style guide that helps you create and publish effective, consistent brand collateral across all channels.


Contact us to find out more about our brand strategy services.