We refreshed the Adriatic brand, bringing their cheeky personality back to the fore to help them stand out from the clutter in the furniture category.
Sphere and Adriatic have a long-lasting relationship, with Sphere creating Adriatic’s positioning of “Exclusive, yes. Expensive, no.” way back in 2008. While the positioning was just as relevant as ever, the challenge now was that the brand was in need of a refresh and a way to cut through the clutter in a market suffering from serious sales fatigue.
THE BIG IDEA
We refined and refreshed the Adriatic brand, updating everything from the colours to the fonts to create a more current, elegant look. In our communications, we brought Adriatic’s playful personality to the fore once more to help the brand stand out with sales and promotions that weren’t your typical ‘stocktake sale’ messages.
The brand refresh has proved a big success with Adriatic enjoying double digit sales growth during what has been a difficult time for the market category.