Roll'd
Client: Roll'dIndustry: Food & BeverageServices: Branding, Brand Strategy, Campaign RolloutYear: 2022
The Challenge
Roll'd had grown rapidly but its brand expression had become inconsistent across its expanding national network of stores.
Our Approach
We conducted a comprehensive brand audit across multiple locations, identifying inconsistencies and opportunities to strengthen the brand at every touchpoint.
The Solution
A unified brand framework with updated guidelines, refreshed in-store design, and a national campaign that celebrated Roll'd's Vietnamese heritage and Australian personality.
The Results
- Brand consistency achieved across 100+ national locations
- 20% increase in brand recall in key markets
- Campaign drove a measurable uplift in foot traffic and sales