Melbourne Business School
Client: Melbourne Business SchoolIndustry: EducationServices: Brand Strategy, Campaign, Creative DevelopmentYear: 2023
The Challenge
Melbourne Business School faced the challenge of attracting sufficient enrolments for its courses in a competitive educational landscape, with a need to fill courses well in advance of their start dates.
Our Approach
We implemented a strategic marketing and enrolment campaign for MBS involving targeted outreach, compelling messaging, and optimised application processes to accelerate student acquisition.
The Solution
A brand-led recruitment campaign that positioned MBS as the school for ambitious leaders who want to make a real impact — delivered across digital, print, and experiential channels.
The Results
- 80% filled courses 6 months earlier than expected
- Significant improvement in brand perception among target demographic
- Campaign adopted as a template for future recruitment cycles
- Measurable uplift in MBA programme enquiries