Melbourne Business School was already one of the world's top 100 business schools, but the postgraduate education market was becoming increasingly crowded. Lower-cost providers were offering similar courses, international awareness was low across key markets including the UK, USA and Canada, and MBS needed to stand out and motivate the right people to apply for its MBA programs.

Sphere developed an insight-led, multi-channel strategy across domestic and international markets. In Australia, the focus was on increasing search share of voice and improving contextual targeting, while internationally we introduced a test-and-learn SEM approach to build insight, optimise performance and inform future investment. Search, display, OOH, EDM and internal marketing were brought together into one integrated acquisition strategy.

Because choosing an MBA is a considered decision, Sphere also developed a tiered remarketing and re-engagement approach, using Google Analytics to identify and reconnect with the most valuable prospective students throughout the decision-making journey.

The results were significant. Average cost-per-click fell by 63% year-on-year, domestic impression share increased from 45% to 80%, and enrolments across Melbourne Business School's MBA programs increased by 21%. The improved efficiencies also allowed MBS to reinvest savings back into broader marketing activity.

Sphere didn't just generate more leads for Melbourne Business School. We helped turn media efficiency into enrolment growth.