Melbourne Coffee Co
Client: Melbourne Coffee CoIndustry: Food & BeverageServices: Brand Repositioning, Online Marketing, CampaignYear: 2023
The Challenge
Melbourne Coffee Co was a well-loved local roaster but struggled to compete online against bigger brands.
Our Approach
We identified their biggest asset: authentic Melbourne coffee culture. We leaned into provenance, craft, and story.
The Solution
A brand refresh and digital marketing campaign positioning Melbourne Coffee Co as the authentic voice of Melbourne's coffee scene.
The Results
- Online sales increased by 80% in 6 months
- Social following grew by 150%
- Brand featured in two national food publications