Day: February 27, 2013

Mumbrella’s article on The Sphere Agency’s theme song for the African Cup of Nations

A remixed version of the song “Hearts on Fire” that was created by The Sphere Agency for former client Nando’s, has been released as the theme song for the African Cup of Nations. The song is performed by African star Yvonne Chaka Chaka and will be played at the start and during half time of each game. Click here to […]

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Smart TV’s & Advertising

– By Gabrielle Hill Mainstream television was first welcomed into Australian homes in 1956. And hasn’t it come a long way since then. Constantly evolving since its introduction, TV has progressed through the years with advancements such as portable televisions, the remote control, VCR, DVD, flat screens and now we have the ‘Smart TV’. So what is ‘Smart TV’? A […]

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Pester Power

– By Florea Nuthall Pester Power, definition – ‘The power children have, by repeated nagging, of influencing their parents to buy advertised or fashionable items’ Working in media during the B.C. (before children) times I had used this term within many strategies and media recommendations to describe the influence that these miniature people have in the purchase of products i.e. […]

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