Digital


Who Killed Flash?

-By John Yanny If you are reading this, it means that Flash is dead. Well, dying. On Tuesday, Google Chrome essentially closed the curtain on the Adobe platform that has driven such a huge proportion of online ads, videos and games since 1997. The world’s most-used browser will now auto-pause all Flash Adwords banners, so if you want to see […]

Read more

Digital and the myth of ‘future proof’

Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]

Read more

HTML VS FLASH

-By Eugene Yoon In today’s world it’s increasingly important to be familiar with all things digital. Working in Account Service, I make it a point to keep myself informed by constantly checking in with our Digital Department. Lately, I’ve been learning a bit about the war between HTML and FLASH. What are the pros and cons of each, and which […]

Read more

Five common SEM mistakes

-By Alana Rendina 1) Landing pages that don’t match the ad When consumers click on your ad, the landing page should feature what was promised in the ad. For example, when searching for “diamond rings” the consumer would expect to be taken to a landing page featuring diamond rings. This will help ensure better conversions as the user gets what […]

Read more

Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

Read more

Caribbean Gardens – Website Launch

With the rush to end the year, Sphere was busy ensuring our clients were well represented over the holidays. One of our newest clients is Caribbean Gardens & Market located in Scoresby Victoria. The work for Caribbean Gardens & Market includes a new design, look & feel, new positioning line as well as a new digital presence. This new website is […]

Read more

Responsive Design Is A Must For Business

At a global level, we are seeing the ever increasing use of mobile and tablet technologies overtaking the traditional desktop environment as the primary means of consuming digital media. This includes video, audio, website and apps. Over the past 15 years business have slowly recognised the power the internet provides in talking and selling to consumers and now it is […]

Read more