-By Daniel Nunan The 2015 Rugby World Cup is a big deal. About as big as you’d expect the biggest prize for the globe’s second-favourite non-spherical football code to be. That’s why it was a little surprising to see the RWC make a costly tactical fumble on social media recently. A few weeks back, @RugbyWorldCup put the responsibility for […]
Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]
-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]
-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]
With the rush to end the year, Sphere was busy ensuring our clients were well represented over the holidays. One of our newest clients is Caribbean Gardens & Market located in Scoresby Victoria. The work for Caribbean Gardens & Market includes a new design, look & feel, new positioning line as well as a new digital presence. This new website is […]
At a global level, we are seeing the ever increasing use of mobile and tablet technologies overtaking the traditional desktop environment as the primary means of consuming digital media. This includes video, audio, website and apps. Over the past 15 years business have slowly recognised the power the internet provides in talking and selling to consumers and now it is […]
– By Paul Grainger I received a fascinating email late last week: a media insights document that looked into the audience for Grand Theft Auto 5, one of the biggest video game releases of the year. The findings weren’t quite unexpected, but certainly of interest: the audience has a strong representation across all age groups, and are more likely to […]
– By Mitch Grainger There are only 10 types of people in the world. Those that know binary. And those that don’t. When working on digital projects I find that sometimes the trickiest job is translating a digital message into, well, english. Or more accurately; english clients understand, relate to and make educated decisions on. The irony is that when […]
– By Gabrielle Hill Mainstream television was first welcomed into Australian homes in 1956. And hasn’t it come a long way since then. Constantly evolving since its introduction, TV has progressed through the years with advancements such as portable televisions, the remote control, VCR, DVD, flat screens and now we have the ‘Smart TV’. So what is ‘Smart TV’? A […]