-By Daniel Nunan Sometime about now, Facebook will zip past YouTube to become the internet’s preferred video viewing platform. Maybe. Sort of. A few months back, Facebook gleefully announced that it had just passed the 8 billion daily video view mark, a figure that puts them on par with YouTube. That’s not just huge, it’s also happened insanely fast. […]
-By Daniel Nunan The 2015 Rugby World Cup is a big deal. About as big as you’d expect the biggest prize for the globe’s second-favourite non-spherical football code to be. That’s why it was a little surprising to see the RWC make a costly tactical fumble on social media recently. A few weeks back, @RugbyWorldCup put the responsibility for […]
-By John Yanny If you are reading this, it means that Flash is dead. Well, dying. On Tuesday, Google Chrome essentially closed the curtain on the Adobe platform that has driven such a huge proportion of online ads, videos and games since 1997. The world’s most-used browser will now auto-pause all Flash Adwords banners, so if you want to see […]
-By Dennis Harry As a Digital UX (User Experience) and UI (User Interface) Designer, my challenge is to best express a brand or personality through web design. Part of the challenge is working out how this can be maintained from the desktop website through to a mobile version without interfering with the users experience in any way. The following are […]
Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]
-By Eugene Yoon In today’s world it’s increasingly important to be familiar with all things digital. Working in Account Service, I make it a point to keep myself informed by constantly checking in with our Digital Department. Lately, I’ve been learning a bit about the war between HTML and FLASH. What are the pros and cons of each, and which […]
-By Alana Rendina 1) Landing pages that don’t match the ad When consumers click on your ad, the landing page should feature what was promised in the ad. For example, when searching for “diamond rings” the consumer would expect to be taken to a landing page featuring diamond rings. This will help ensure better conversions as the user gets what […]
-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]
With the rush to end the year, Sphere was busy ensuring our clients were well represented over the holidays. One of our newest clients is Caribbean Gardens & Market located in Scoresby Victoria. The work for Caribbean Gardens & Market includes a new design, look & feel, new positioning line as well as a new digital presence. This new website is […]
At a global level, we are seeing the ever increasing use of mobile and tablet technologies overtaking the traditional desktop environment as the primary means of consuming digital media. This includes video, audio, website and apps. Over the past 15 years business have slowly recognised the power the internet provides in talking and selling to consumers and now it is […]