Instagram is in the news again. No, thankfully it’s not about Israel Folau this time. Instead, today everyone is talking about Instagram’s decision to hide the number of likes on posts. We asked people around the Sphere office what they think about the latest change. Here’s what they had to say: “I’m in two minds. The digital marketer […]
In this day and age, almost every brand has the potential to go global. There used to be just a handful of truly global brands, but now it feels like that number is rising exponentially every year. That’s why when creating new brands, it’s critical to look at the brand with a global perspective from the very start. However, there […]
The first Pizza Hut launched in Australia in the 1970s. Since then the brand has had a number of well-known campaigns. Which is your favourite? How do today’s ads stack up? 1980s 1990s 2000s 2010s 2015 Today
When the theatrics of the political race takes centre stage, the stage can get a real shake-up. Florea Nuthall checks out the other winners and losers of the 2016 election event. For advertisers and the media, elections (the Federal ones, at least) are a bit of a crazy time. Even if there’s no talk of industry reform on […]
Over the years the Commonwealth Bank has had some famous campaigns. Let us know which decade wins your tick of approval! 1980s 1990s 2000s Today
Mud-proof gear on everybody, the 2016 Federal Election ads have begun. But is election advertising really the free-for-all it appears to be? If you’ve been hiding under a rock for the past few months, you might want to go back for a few more weeks: because the Federal Election date has been set for July 2nd. The usually sleepy […]
Why the worst song in the world might still be a great ad. There are few words in the catalogue of marketing jargon that revile people more than ‘jingle’. Even before it was associated with advertising, the word had less-than-positive connotations when it was first coined to describe the random (not necessarily musical) clinking sound made by metallic objects. […]
-By Daniel Nunan Who else watched a whole bunch of ads for American services and products that you can’t actually consume in Australia recently? If you’re even remotely open to the concept of watching TV advertising for fun, you’ve probably enjoyed the creative by-product of big US brands vying for the attention of 114.4 million American eyeballs. Super Bowl ads […]
Cadbury seem to have been around forever. In fact, their chocolate was first sold in Australia in 1853! We’ll start our advertising flashback a little more recently – the 1970s.
Big M is a classic Victorian brand, founded in Melbourne in the late 1970s. It was launched by the newly formed Victorian Dairy Industry Authority (VDIA) – a very rare occasion where a government department launched a consumer product. Let’s see how their initial ads compare to more recent efforts.