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The Media Tally Room

When the theatrics of the political race takes centre stage, the stage can get a real shake-up. Florea Nuthall checks out the…

18 July , 2016 Sphere Agency 0
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Political Campaign Cans and Can’ts

Mud-proof gear on everybody, the 2016 Federal Election ads have begun. But is election advertising really the free-for-all it appears to be?…

25 May , 2016 Sphere Agency 0
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Media and Movie Magic

-By Florea Nuthall I love movies. Not only do I love going to the movies, but I also love planning and buying…

1 July , 2014 Sphere Agency 0
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Radio Ratings Report

By Florea Nuthall At the end of last year some big changes were announced which had the potential to shake up the…

13 March , 2014 Sphere Agency 0
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How do we judge the success of a media campaign?

Media planning and buying is an extensive process, sometimes starting months before any creative ever sees airtime. There are innumerable factors that…

6 March , 2014 Sphere Agency 0
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The great radio shake-up

-By Florea Nuthall The Melbourne and Sydney radio markets are set for major changes in 2014. The recent announcements that Hughesy &…

26 November , 2013 Sphere Agency 0
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