When the theatrics of the political race takes centre stage, the stage can get a real shake-up. Florea Nuthall checks out the other winners and losers of the 2016 election event. For advertisers and the media, elections (the Federal ones, at least) are a bit of a crazy time. Even if there’s no talk of industry reform on the […]
Mud-proof gear on everybody, the 2016 Federal Election ads have begun. But is election advertising really the free-for-all it appears to be? If you’ve been hiding under a rock for the past few months, you might want to go back for a few more weeks: because the Federal Election date has been set for July 2nd. The usually sleepy […]
-By Florea Nuthall I love movies. Not only do I love going to the movies, but I also love planning and buying it and will jump at the chance to include it in a media strategy (if it is relevant, of course!). As a mother of two little ones I don’t get to the cinema as often as I would […]
By Florea Nuthall At the end of last year some big changes were announced which had the potential to shake up the radio industry this year. Kyle and Jackie O left 2DAY FM after 13 years at their post to go over to Mix 106.5 which has been re-branded to Kiis 106.5. In Melbourne, Hughesy and Kate announced that they […]
Media planning and buying is an extensive process, sometimes starting months before any creative ever sees airtime. There are innumerable factors that will influence the success of any media campaign, and the purpose of the planning process is to address as many of these factors as possible. For example, we use research tools like Roy Morgan and Nielsen to ensure […]
-By Florea Nuthall The Melbourne and Sydney radio markets are set for major changes in 2014. The recent announcements that Hughesy & Kate, Matt & Jo, and Kyle & Jackie O are to leave their longstanding breakfast shows, will provide an interesting scenario for ratings in the new year. Will listeners embrace the change in personalities? Because let’s face it, […]