Advertising


Building international brands: the art of making every market feel like home.

In this day and age, almost every brand has the potential to go global. There used to be just a handful of truly global brands, but now it feels like that number is rising exponentially every year. That’s why when creating new brands, it’s critical to look at the brand with a global perspective from the very start. However, there […]

Read more

What’s your type?

-By Andrew Vohmann Working with fonts can be tedious. Finding harmony between two fonts is somewhat difficult and time consuming. I guess what’s nice about the search though, is that working with so many different typefaces it almost becomes a second language. You begin to recognize every different typeface that is used when walking down the street, you criticize the […]

Read more

Digital and the myth of ‘future proof’

Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]

Read more

The best of branded entertainment

By Luke Davidson Branded entertainment has been getting more and more attention lately as brands begin to discover the many possibilities it offers. When it’s done right the results are something worth celebrating. With that in mind, I thought I’d pay tribute to some of my favourite pieces of branded entertainment. Best Movie: The Lego Movie It’s hard to go […]

Read more

Why timesheets are worth your time

– by Isabell Howden So, you’ve just landed your dream job in advertising (well, most likely it’s a low-paying, entry-level job, but still, it’s a job in advertising) and on your first day you rock up all bright and shiny, brimming with enthusiasm, wearing your best jeans and ironic t-shirt, and as part of the induction process you’re told in […]

Read more

Radio Ratings Report

By Florea Nuthall At the end of last year some big changes were announced which had the potential to shake up the radio industry this year. Kyle and Jackie O left 2DAY FM after 13 years at their post to go over to Mix 106.5 which has been re-branded to Kiis 106.5. In Melbourne, Hughesy and Kate announced that they […]

Read more

Who won advertising’s Super Bowl?

-By Jess Graham The first Sunday in February is perhaps the biggest day in Ad Land’s calendar, and whilst the main event may be a game of American Football, on an international scale, it is the hotly anticipated ads that receive the most attention. With a 30 second spot during the 2014 Super Bowl costing around $4 million, it’s easy […]

Read more

Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

Read more

Something to chew over

-By Alana Rendina I’d been having trouble thinking of a topic for a blog piece when I stumbled across an interesting ad late last night. There is an age-old social stigma that says chewing gum gives a bad impression – that people who chew gum are perceived as being rude and disrespectful. The Beldent Gum Brand set out to disprove […]

Read more