Brand Rejuvenation – What It Is, What It Isn’t & How to Do It Right

  Over time, brands can start to feel a little tired and lacklustre. While you’re focusing on day-to-day business operations, your company’s image can start to fall into the past – often so slowly that you don’t even notice it’s happening. Take phone manufacturer, Nokia, for example. Making solid, sturdy little handsets worked for years for Nokia but in 2011, […]

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