Marketing


Is it time to hit refresh?

Things are constantly changing. Just look at some of the big movies coming out soon: Star Wars, The Lion King, Aladdin… Okay, well some things change. And it’s important that your brand keeps up with the times with an occasional brand refresh. Think of a brand refresh as being a little bit like renovating your home. It can keep your brand […]

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How to survive budget-setting season

With the new financial year on the horizon, many start-ups and small businesses around Australia are turning their attention to setting their budgets. The budget is often the white elephant in the room during the early stages of marketing comms planning. However, it’s important that candid discussions are had around it upfront to ensure objectives can be met.   In general, […]

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Will 2016 be the year of agency consolidation for brands?

-By Kyle Czech   Just before Christmas, British-owned media giant WPP announced a ‘win-win’ merger with Australian communications giant, STW Group. Having worked for big companies including WPP (and the Dentsu Aegis Network), there is no denying that both companies are powerhouses in their own right and represent some of the biggest global brands. Owning a large share of agencies […]

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What women want

-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]

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One pizza, hold the disclaimer

– By Luke Davidson I love pizza. I would marry pizza, but I suspect it’s out of my league. So naturally I was excited when I received a voucher from a pizza chain promising me a month of half-priced delights. But sadly my dreams disappeared faster than Lance Armstrong’s credibility. You see, in tiny, tiny print were the most horrible […]

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Marketing with Instagram

– Jess Graham With more than 100 million active users per month, Instagram’s popularity has skyrocketed since being acquired by Facebook in April last year. In fact, it’s enjoyed a 500% increase in users in just one year. So too, has its popularity risen amongst brands, with 67% of the world’s top brands now using it as a platform to […]

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How People Perceive Advertising

– By Alana Rendina When talking to people about my job I constantly come across certain ideas and misconceptions people have about advertising. Most people have a completely different view of advertising and the people that work in advertising to the reality. Firstly, I’d like to start off with the belief that working in advertising means every day is a […]

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Pester Power

– By Florea Nuthall Pester Power, definition – ‘The power children have, by repeated nagging, of influencing their parents to buy advertised or fashionable items’ Working in media during the B.C. (before children) times I had used this term within many strategies and media recommendations to describe the influence that these miniature people have in the purchase of products i.e. […]

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Selling papers, not sincerity

– By Dom Luca I don’t care about Lance Armstrong. I am neither a supporter, nor a non-supporter. For the months after it was proven Armstrong was a drug cheat, the world waited for the man to speak out. Yet, after his interview with Oprah, the biggest sporting confession ever seen and possibly the largest event ever streamed online, the […]

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