Things are constantly changing. Just look at some of the big movies coming out soon: Star Wars, The Lion King, Aladdin… Okay, well some things change. And it’s important that your brand keeps up with the times with an occasional brand refresh. Think of a brand refresh as being a little bit like renovating your home. It can keep your brand […]
In this day and age, almost every brand has the potential to go global. There used to be just a handful of truly global brands, but now it feels like that number is rising exponentially every year. That’s why when creating new brands, it’s critical to look at the brand with a global perspective from the very start. However, there […]
With the new financial year on the horizon, many start-ups and small businesses around Australia are turning their attention to setting their budgets. The budget is often the white elephant in the room during the early stages of marketing comms planning. However, it’s important that candid discussions are had around it upfront to ensure objectives can be met. In general, […]
-By Daniel Nunan The 2015 Rugby World Cup is a big deal. About as big as you’d expect the biggest prize for the globe’s second-favourite non-spherical football code to be. That’s why it was a little surprising to see the RWC make a costly tactical fumble on social media recently. A few weeks back, @RugbyWorldCup put the responsibility for […]
-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]
-By Alana Rendina I’d been having trouble thinking of a topic for a blog piece when I stumbled across an interesting ad late last night. There is an age-old social stigma that says chewing gum gives a bad impression – that people who chew gum are perceived as being rude and disrespectful. The Beldent Gum Brand set out to disprove […]
– By Paul Grainger I received a fascinating email late last week: a media insights document that looked into the audience for Grand Theft Auto 5, one of the biggest video game releases of the year. The findings weren’t quite unexpected, but certainly of interest: the audience has a strong representation across all age groups, and are more likely to […]
– By Luke Davidson I love pizza. I would marry pizza, but I suspect it’s out of my league. So naturally I was excited when I received a voucher from a pizza chain promising me a month of half-priced delights. But sadly my dreams disappeared faster than Lance Armstrong’s credibility. You see, in tiny, tiny print were the most horrible […]
– By Paul Grainger The Sphere Agency has been responsible for several amazing PR stunts over the years, most notably when we organised the ‘Bruno-ing’ of Bruno for our client Nandos. Just recently, we’ve done it again for client Veil; Dane Swan shed his ink with an extensive application of Veil Camouflage Cream, restoring his skin to it’s 17 year […]
With fast turn around ads gaining the attention of consumers, Mumbrella explores how Australian agencies, like The Sphere Agency, are using tactical advertising to communicate with consumers in real time. Click here to read the full article.