Why the worst song in the world might still be a great ad. There are few words in the catalogue of marketing jargon that revile people more than ‘jingle’. Even before it was associated with advertising, the word had less-than-positive connotations when it was first coined to describe the random (not necessarily musical) clinking sound made by metallic objects. […]
-By Daniel Nunan Who else watched a whole bunch of ads for American services and products that you can’t actually consume in Australia recently? If you’re even remotely open to the concept of watching TV advertising for fun, you’ve probably enjoyed the creative by-product of big US brands vying for the attention of 114.4 million American eyeballs. Super Bowl ads […]
Cadbury seem to have been around forever. In fact, their chocolate was first sold in Australia in 1853! We’ll start our advertising flashback a little more recently – the 1970s.
Big M is a classic Victorian brand, founded in Melbourne in the late 1970s. It was launched by the newly formed Victorian Dairy Industry Authority (VDIA) – a very rare occasion where a government department launched a consumer product. Let’s see how their initial ads compare to more recent efforts.
Welcome to Advertising through the ages – a new fortnightly series where we look back at past advertising compared to modern day efforts and decide which decade did it best! We thought we’d start it all off with one of the world’s biggest brands that has just launched a new campaign and tagline: Coca Cola. Let’s have a look at how […]
-By Daniel Nunan ‘Be more tea.’ ‘The smarter way to office.’ ‘When do you Milo?’ ‘Believe in better.’ If reading these slogans fired something in a part of your mind that reminded you of your Year 6 English teacher, that’s not a coincidence. Or a mistake. English grammar can be a pretty murky area to play […]
-By Luke Davidson I started in advertising 15 long years ago. In that time, much has changed. Way back in 2000 the agency I was working at only had one computer connected to the Internet and you had to book in advance to use it! It’s amazing how much some things have changed. It has me wondering what life […]
-By Luke Davidson Advertising and video games have a long and interesting history. My first encounter with product placement inside video games was probably the countless Pizza Hut references in the Teenage Mutant Ninja Turtles Nintendo game. Of course, it didn’t seem out of place to me at the time (possibly because the TV show and movie had just as […]
-By Luke Davidson Writer’s block: some claim to be crippled by it, while others say it doesn’t exist. One thing I know for sure is it’s not something you can afford to struggle with for too long in the world of advertising, where tight deadlines are always looming. So how do you cope with those times when the ideas just […]
-By Luke Davidson Over the past few months on Twitter and Facebook we’ve occasionally been looking at some of our favourite ads from around the world. It’s been so much fun, I thought it would be nice to collect them all in one place for easy access. Enjoy! Michael’s favourite: Andrew’s favourite: Alana’s favourite: Flo’s favourite: Isabell’s favourite: Virginia’s favourite: […]