Creative


Jingles all the way

Why the worst song in the world might still be a great ad.   There are few words in the catalogue of marketing jargon that revile people more than ‘jingle’. Even before it was associated with advertising, the word had less-than-positive connotations when it was first coined to describe the random (not necessarily musical) clinking sound made by metallic objects. […]

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An Aussie Super Bowl?

-By Daniel Nunan Who else watched a whole bunch of ads for American services and products that you can’t actually consume in Australia recently? If you’re even remotely open to the concept of watching TV advertising for fun, you’ve probably enjoyed the creative by-product of big US brands vying for the attention of 114.4 million American eyeballs. Super Bowl ads […]

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Advertising in 2030

-By Luke Davidson   I started in advertising 15 long years ago. In that time, much has changed. Way back in 2000 the agency I was working at only had one computer connected to the Internet and you had to book in advance to use it! It’s amazing how much some things have changed. It has me wondering what life […]

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Favourite Ads

-By Luke Davidson Over the past few months on Twitter and Facebook we’ve occasionally been looking at some of our favourite ads from around the world. It’s been so much fun, I thought it would be nice to collect them all in one place for easy access. Enjoy! Michael’s favourite: Andrew’s favourite: Alana’s favourite: Flo’s favourite: Isabell’s favourite: Virginia’s favourite: […]

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