Things are constantly changing. Just look at some of the big movies coming out soon: Star Wars, The Lion King, Aladdin… Okay, well some things change. And it’s important that your brand keeps up with the times with an occasional brand refresh. Think of a brand refresh as being a little bit like renovating your home. It can keep your brand […]
In this day and age, almost every brand has the potential to go global. There used to be just a handful of truly global brands, but now it feels like that number is rising exponentially every year. That’s why when creating new brands, it’s critical to look at the brand with a global perspective from the very start. However, there […]
-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]
-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]
-By Gabrielle Piraino Recently the team at Sphere participated in The Marshmallow Challenge. Unfortunately no, it was not a competition to see who could eat the most marshmallows… it was a team building challenge. And who doesn’t love a team building exercise? The idea of the Marshmallow challenge came from a Ted talk by Tom Wujec. During his presentation he […]