Day: May 10, 2016

Jingles all the way

Why the worst song in the world might still be a great ad.   There are few words in the catalogue of marketing jargon that revile people more than ‘jingle’. Even before it was associated with advertising, the word had less-than-positive connotations when it was first coined to describe the random (not necessarily musical) clinking sound made by metallic objects. […]

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