Author: TheSphereAgency


On Video Games and Red Bull

– By Paul Grainger I received a fascinating email late last week: a media insights document that looked into the audience for Grand Theft Auto 5, one of the biggest video game releases of the year. The findings weren’t quite unexpected, but certainly of interest: the audience has a strong representation across all age groups, and are more likely to […]

Read more

A departure from traditional advertising

– By Jess Graham In an age where consumers are acutely aware of advertising and often try to actively avoid it (think recorded TV shows, blocking Facebook ads and even the humble ‘No Junk Mail’ sticker), it comes as no surprise that brands are being forced to think outside the traditional channels of advertising to develop new and creative ways […]

Read more

One pizza, hold the disclaimer

– By Luke Davidson I love pizza. I would marry pizza, but I suspect it’s out of my league. So naturally I was excited when I received a voucher from a pizza chain promising me a month of half-priced delights. But sadly my dreams disappeared faster than Lance Armstrong’s credibility. You see, in tiny, tiny print were the most horrible […]

Read more

Dane Swan’s New Look

– By Paul Grainger The Sphere Agency has been responsible for several amazing PR stunts over the years, most notably when we organised the ‘Bruno-ing’ of Bruno for our client Nandos. Just recently, we’ve done it again for client Veil; Dane Swan shed his ink with an extensive application of Veil Camouflage Cream, restoring his skin to it’s 17 year […]

Read more

The Tour de France

– Eugene Yoon On the surface, the Tour de France seems a simple athletic contest: the cyclist who completes a strenuous and often perilous course of more than 2,000 miles (or 3,200 kilometres) in the fastest total time wins. Yet, the event is so much more than it seems. Steeped in history, tradition, and racing lore, the Tour defines endurance […]

Read more

Painting Memories

– by Luke Davidson Can you remember the first TV commercial you ever saw? Or do you perhaps have a favourite ad from your childhood? Personally, the first ad I can recall starred my brother playing a victim of fleas! I can remember the ad as if it was yesterday, even though I haven’t seen it in at least 20 […]

Read more

Creating a Brand Identity

– Gabrielle Hill The process of creating a brand identity is one I find absolutely fascinating. It’s important to realize that brand identity comes almost purely from the client: the job of the agency is to assist them in realizing the essence of their own brand through a gradual process that starts with the big picture and then ends up […]

Read more

Marketing with Instagram

– Jess Graham With more than 100 million active users per month, Instagram’s popularity has skyrocketed since being acquired by Facebook in April last year. In fact, it’s enjoyed a 500% increase in users in just one year. So too, has its popularity risen amongst brands, with 67% of the world’s top brands now using it as a platform to […]

Read more

Advertising Music

– by Andrew Vohmann To get noticed as a musician is a hard task. To get rewarded financially in the field is almost impossible. It doesn’t help having to go home and swallow TV shows like The Voice or American Idol – programs that are manufacturing ‘artists’ to promote their show. It’s no surprise all the songs on these shows […]

Read more

Talking the Tech Talk

– By Mitch Grainger There are only 10 types of people in the world. Those that know binary. And those that don’t. When working on digital projects I find that sometimes the trickiest job is translating a digital message into, well, english. Or more accurately; english clients understand, relate to and make educated decisions on. The irony is that when […]

Read more