Marketing


The Importance of Customer Service

Marketing and advertising campaigns aim to influence the way we see brands and try to position them favourably in our minds over another competitor. Memorable advertising stays clear in our minds. A classic example from Apple, is their mac vs pc campaign. Apple declares a position of superiority over their competitor by constantly outlining why they are the brand of […]

Read more

Melbourne Spring Fashion Week

By Liz Mung. Melbourne Spring fashion week has just wrapped up this week and we got the chance to go view one of the final designer runway show of the series. With the likes of some well known local Australian talent – Alice McCall, ALPHA60, Bul, DRESS UP, Gorman, KUWAII, Megan Park, Obus and We Are Handsome. Held at Melbourne […]

Read more