Will 2016 be the year of agency consolidation for brands?

-By Kyle Czech   Just before Christmas, British-owned media giant WPP announced a ‘win-win’ merger with Australian communications giant, STW Group. Having worked for big companies including WPP (and the Dentsu Aegis Network), there is no denying that both companies are powerhouses in their own right and represent some of the biggest global brands. Owning a large share of agencies […]

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Who Killed Flash?

-By John Yanny If you are reading this, it means that Flash is dead. Well, dying. On Tuesday, Google Chrome essentially closed the curtain on the Adobe platform that has driven such a huge proportion of online ads, videos and games since 1997. The world’s most-used browser will now auto-pause all Flash Adwords banners, so if you want to see […]

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U + A = C

-By Isabell Howden A very wise advertising man taught me this equation many years ago (albeit after he himself had learnt it from a very wise non-advertising man many more years earlier…) and it is the essence of simplicity as a solution to missing deadlines, disappointing others, putting oneself under stress and a myriad of other workplace ills. Basically, the […]

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