branded entertainment Archives

The best of branded entertainment

March 25, 2014 luke Categories: Advertising , Creative 0

By Luke Davidson Branded entertainment has been getting more and more attention lately as brands begin to discover the many possibilities it offers. When it’s done right the results are something worth celebrating. With that in mind, I thought I’d pay tribute to some of my favourite pieces of branded entertainment. Best Movie: The Lego Movie It’s hard to go […]

10 reasons why branded entertainment is the future of advertising

November 26, 2013 luke Categories: Advertising , Branded Entertainment 0

– By Craig Hunter If you want to make an impact within the 3000 to 5000 advertising messages the average person is exposed daily, you have to do something pretty special. You could always buy market share through heavy reach/frequency spends, but this is only for the privileged few and will ultimately end in diminishing returns. You have to engage […]