How to generate ideas

-By Luke Davidson It’s a question that most advertising creatives have probably asked on days when the ideas aren’t flowing: What’s the best way to come up with ideas? Over the years I’ve done a little reading up on the subject and discovered this fantastic talk on creativity by John Cleese. It’s brilliant and well worth watching, but if you […]

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Reflect life by having one

– By Tim Harding I know itʼs a crazy concept but I like it. The best advertising is based on human insights and experience, this is by know means new idea, but it does raise some interesting questions about the way agencies and in particular creative work. It seems to me that while we all work in an environment that continually pushes […]

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