Day: June 24, 2014

Digital and the myth of ‘future proof’

Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]

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