Creative


What’s your type?

-By Andrew Vohmann Working with fonts can be tedious. Finding harmony between two fonts is somewhat difficult and time consuming. I guess what’s nice about the search though, is that working with so many different typefaces it almost becomes a second language. You begin to recognize every different typeface that is used when walking down the street, you criticize the […]

Read more

Fashion Connect

-By Rhiannon Jorgensen Working in advertising it’s important to keep up with all the latest trends and fashions. With that in mind, when my friend invited me to Fashion Connect my instinct was to squeeze in this event anyway I could. Fashion Connect is in its seventh year as part of Spring Fashion Week in Melbourne. The event was created […]

Read more

New BIA Melbourne Boat Show Campaign

We’ve just launched our new campaign for the 2014 BIA Melbourne Boat Show, starring Warwick Capper and Brynne Edelsten! The ads, which feature the tagline ‘B-grade celebrities. A-grade deals’, playfully leverage the stars’ larger than life personalities to push the amazing deals on offer at this year’s boat show. We’d like to thank our ‘B-grade celebrities’ Brynne and Warwick for […]

Read more

The game of Branded Entertainment

-By Scott Williams Branded entertainment is becoming increasingly important in the modern world where it seems harder than ever to connect and engage with consumers. When done right branded entertainment communicates a brand’s personality/attributes in a way that even cynical, spin savvy consumers enjoy. A relatively new way that brands are achieving this is through videogames. After all, who doesn’t […]

Read more

Design and the dreaded mental blank

-By Andrew Vohmann It’s a problem that almost all designers will face at some point – the dreaded mental blank when trying to create new designs. It’s easy to fall into the trap of relying on old devices, but I think the key to keeping on trend and producing fresh, outstanding work is a diversity of influences. My most used […]

Read more

The best of branded entertainment

By Luke Davidson Branded entertainment has been getting more and more attention lately as brands begin to discover the many possibilities it offers. When it’s done right the results are something worth celebrating. With that in mind, I thought I’d pay tribute to some of my favourite pieces of branded entertainment. Best Movie: The Lego Movie It’s hard to go […]

Read more

Who won advertising’s Super Bowl?

-By Jess Graham The first Sunday in February is perhaps the biggest day in Ad Land’s calendar, and whilst the main event may be a game of American Football, on an international scale, it is the hotly anticipated ads that receive the most attention. With a 30 second spot during the 2014 Super Bowl costing around $4 million, it’s easy […]

Read more

Lessons in design

By Andrew Vohmann “Don’t take it personally.” This is a phrase that gets thrown at designers on a regular basis when their creations get torn apart. And while it can be hard not to take it personally, it’s important to remember that between what the client wants, what the creative director suggests and your own personal preference, design will always […]

Read more

Something to chew over

-By Alana Rendina I’d been having trouble thinking of a topic for a blog piece when I stumbled across an interesting ad late last night. There is an age-old social stigma that says chewing gum gives a bad impression – that people who chew gum are perceived as being rude and disrespectful. The Beldent Gum Brand set out to disprove […]

Read more