Hummington
Marketing Department Optimisation & Support. Our founder-led practice built around your internal marketing team — filling gaps, lifting capability, and aligning everyone around a shared direction.
Built for marketing teams that need a force multiplier, not another agency.
Hummington plugs into your internal marketing function. We work alongside your team, lift capability where it's missing, and bring senior strategic and creative firepower without the cost of rebuilding your department.
A different operating model.
Weekly Reviews
What's in market, what's working, what needs to shift. Every week. No surprises.
Quarterly Plans & Rescopes
Every quarter we step back, assess the full picture, and rescope around what the business actually needs.
Transparent Hour Tracking
Every hour tracked against specific projects and retainer streams. Unused hours roll over flexibly.
Flexible Retainer Structure
Scope adjusts quarter by quarter based on what the business needs now — not what was scoped twelve months ago.
Five ways we lift your team.
Marketing Audits
Snapshot of your positioning, communications and channel mix — with clear, prioritised recommendations.
Resource & Talent Optimisation
Assess team structure, identify gaps, recommend the right mix of in-house, agency and freelance talent.
Data & Insights
Audience profiling, segmentation analysis, performance reporting. Decisions grounded in evidence.
Strategy & Systems
Marketing strategy, planning frameworks, tools, systems and processes that make the team operate as one.
Creative & Executional Support
Access to Sphere's full creative studio when you need extra firepower — without rebuilding your headcount.